PR & Communications Officer - East Africa

At Lapaire, we believe that everyone has the right to see well. 

To improve the sight of all, we have developed a simple concept: we offer free eye tests and quality corrective glasses at affordable prices. 

Joining the Lapaire teams means joining a pan-African and inspiring company in order to have an impact on the daily lives of millions of people living in Africa. 

But it is also and above all : 

• Serving our clients at best to improve their lives
• Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives
• Participating in the expansion of a dynamic company by organizing and anticipating work efficiently  
• Learning every day to continue to grow and surpass yourself
• Collaborating with young and multicultural teams while sharing your knowledge

The Lapaire Group was created in 2018 in Kenya and already has over 80 Optical Shops and over 400 employees in Uganda, Ivory Coast, Burkina Faso, Mali, Benin and Togo. 

Lapaire, See Beyond

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PRESS RELATIONS & COMMUNICATIONS OFFICER

Job description

Location: Kampala, Uganda

Starting date : February 1st, 2025

We are looking for a dynamic, creative and results-driven Press Relations and Communications Officer to develop and execute Lapaire’s communication strategy in East Africa. This role plays a crucial part in building and maintaining Lapaire’s brand presence, managing press relationships, and creating compelling narratives that resonate with our target audience.

His job will be composed of the following assignments :

Develop and maintain strong relationships with journalists, editors, and media houses across East Africa 

• Create and distribute press releases, media kits, and other PR materials.
• Organize and manage press conferences, interviews, and other media events.
• Monitor media coverage and manage the company’s response to press inquiries.

Build and execute a Communication strategy in line with Lapaire’s brand voice and image

• Develop and execute a regional communication strategy aligned with Lapaire’s mission and goals.
• Create engaging content for press releases, blogs, social media, and internal communications.
• Collaborate with the digital marketing team to ensure consistency in messaging and brand image across all channels and communications.
• Manage crisis communication to mitigate risks and protect the company’s reputation.

Engage with key stakeholders to successfully execute your campaigns

• Work closely with internal teams, including Marketing, Operations, and Leadership, to align communication efforts with business objectives.
• Build partnerships with influencers, NGOs, and other stakeholders to enhance Lapaire’s visibility and impact.

Provide your management with detailed reporting and analysis

• Track and analyze the performance of communication campaigns.
• Provide regular reports to the Head of HR & Communications with insights and recommendations for improvement.

Candidate profile

Educational background and skills required

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum 2 years of experience in public relations, communications, or a similar role.
• Proven experience working with media houses and managing press relationships in East Africa.
• Strong understanding of the East African media landscape.
• Exceptional written and verbal communication skills.
• Proficiency in English and Swahili (French is a plus).
• Proficiency in Google Suite and familiarity with digital tools in general.

Personal attributes to be successful in this job

• High level of professionalism and attention to detail.
• Strong organizational and project management skills.
• Passionate about storytelling and brand building.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong interpersonal skills and ability to connect with people
• Ability to work independently and in a team.
• Creative thinking and problem-solving abilities.

What we offer 

• Salary package composed of a base salary (gross) of 1,200,000 to 1,800,000 UGX  depending on background and experience and a monthly performance bonus
• Benefits include individual medical cover, transportation and communications allowance to complete your tasks
• A chance to make a meaningful impact in a purpose-driven company.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.